Rue Sante is an organic and environmentally friendly skin care company. They care deeply about ingredients and how their product is produced so that it is producing the least amount of waste and toxins possible. The goal of the new brand was to establish a logo the consumer can start to recognize and a label that was more modern, simple and easier to read.

PREVIOUS RUE SANTE PACKAGING
 

NEW RUE SANTE BRANDING AND PACKAGING

 

This new packaging focused on RED as the primary color for labels and packaging. It is clean, simple and modern.

The goal was to come up with templates for the various labels that can be applied to a growing product base that will keep a consistent look and feel.