Many companies during the coronavirus pandemic are closed and paired down to a minimal staff. If you have the bandwidth, this can be a great time to write and develop some marketing materials that you might not otherwise have time for. A white paper is a document where someone considered to be an expert gives a case study or example with proof and evidence as to why their product works. White papers are a great tool to post on your website, accompany a sales call or go along with a product specific brochure.
‘White paper’ doesn’t sound so sexy, but they don’t have to be dull either… I recently completed several white papers for a few companies. Well written, and designed so they are easy to read and understand. These branded pieces become part of the marketing package without sounding too salesy.