Creating a logo for Evolve, a menopause and cardiometabolic clinic in Issaquah, WA, involved capturing the essence of transformation and well-being. It incorporates soothing colors that evoke a sense of calm and support, while symbols representing health, vitality, and growth can effectively communicate the clinic’s focus on midlife women’s health. We played around with many images, but in the end landed on this fun and modern icon with simple type treatment to convey professionalism and trust. The overall aesthetic inspires confidence and invites clients to embrace their journey toward better health. and represents Evolve’s commitment to empowering women through their health challenges.