Lawyer Cynthia Hall engaged us to rename and rebrand her established law firm to better communicate the scope and focus of its services. After a structured process of research, stakeholder interviews, and creative brainstorming, we identified a new name—Integrated Law—that clearly reflects the firm’s three core practice areas and conveys a cohesive, client-centered approach.

That naming decision directly informed the visual identity. Concepts were developed to express unity and expertise across the three disciplines; typography, color palette, and a mark were refined to create a confident, modern logo and supporting graphic system. The visual language was crafted to be flexible for both digital and print applications while maintaining a professional legal tone.

A final brand was approved and rolled out across the firm’s website and formal printed materials, including stationery, announcements, and client-facing documents. The rebrand clarified the firm’s positioning, strengthened recognition, and provided a consistent, polished platform for marketing and client communication going forward.

Check out their website! https://integratedlawpllc.com/